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Retailer Level 2 Apprenticeship

Retailer Level 2 Apprenticeship


About The Course

The Retailer Level 2 apprenticeship is for learners working in a wide range of retail settings.

Helping customers buy products or services from retail organisations such as department stores, garden centres, high street chains, supermarkets and online and mail order businesses.

Course Information

  • Standard Reference


  • Course Duration

    13 Months

  • Course Costs

    £4000- Our training courses are either funded by the Government or by employers apprenticeship levy account, depending on the size of the company. Learners are not required to pay towards their apprenticeship training

Eligibility Criteria

To qualify for an apprenticeship course, the following criteria must be met:

  • Be aged 16+ at the time of enrolment
  • Be a citizen of the UK or European Economic Area (EEA), or have lived in the UK or EEA for the past three consecutive years
  • Be in full-time employment, working a minimum of 30 hours per week
  • Not already hold a qualification at level 4/ foundation degree/HNC or above in the same area that you wish to study

Entry Requirements

  • Be employed within a job role in which your day to day responsibilities support the knowledge, skills and behaviours

Course Curriculum

  • Know the customer profile of the business, appropriate methods for communicating with customers
  • Know the vision, objectives and brand standards of the business and how to contribute towards their success
  • Understand the principles of operating commercially and supporting the overall financial performance of the business
  • Know how the business positions itself in order to increase its market share and compete against its main competitors
  • Know how to identify and determine individuals’ situation and needs and how to respond in the most appropriate way in line with the business culture
  • Understand the sales opportunities that exist across the year within the business and industry and the need to know customers’ buying habits during these periods, seasonal product / service knowledge, and stock requirements at different times of the year
  • Know information on the brands, products and services as required by the business
  • Know and understand the importance of brand and business reputation and what can affect it
  • Understand how increase sales through product placement by utilising ‘hot spots’ and recognising the relationship between sales and space
  • Know how to maintain appropriate levels of the right stock to meet customer demand, taking into account planned marketing activities and expected seasonal variations and the conditions they must be stored in
  • Know how to operate technology such as customer payments and understand how changing technology
  • Know how to support and influence the team positively, recognising how all colleagues and teams are dependent on each other to meet business objectives
  • Understand how personal performance contributes to the success of the business
  • Recognise and understand legislative responsibilities relating to the business and the products and/or services being sold
  • Understand how to work with people from a wide range of backgrounds and cultures and recognise how local demographics can impact on the product range of the business
  • Know how to take responsible decisions to minimise negative effects on the environment in all work activities
  • Positively interact with customers, using business relevant methods for example face to face or on-line, to support and increase sales by providing useful information and service
  • Establish a good rapport with customers, serve them in line with brand standards and promote the values of the business in all work activities
  • Deliver a sales service that meets customers’ needs and balances the financial performance of the business for example working towards sales targets, following procedures relating to packing of goods and dealing with returned products
  • Influence customers’ purchasing decisions by providing accurate guidance on product and price comparisons and sharing knowledge on local offers and variances
  • Use effective methods of communication that achieve the desired result, according to the purchasing process
  • Use a variety of sales techniques when providing customers with information that are appropriate to the business and actively sell the benefits of seasonal offers
  • Help match products and services to customers’ needs and increase the amount they spend
  • Respond to situations that threaten brand and business reputation in line with company policy and alert the relevant person if a threat is identified
  • Actively use techniques to optimise sales through effective product placement, ensuring product displays remain attractive, appealing and safe to customers
  • Minimise the effect of work activities on the environment through managing wastage and loss according to business procedures
  • Put people at ease in all matters helping them to feel welcome and supported and provide them with information that is relevant to their needs
  • Comply with legal requirements to minimise risk and inspire customer confidence; minimising  disruption to the business and maintaining the safety and security of people at all times
  • Adopt an approachable and friendly manner, interacting with customers in line with the style of the business, showing a genuine interest in meeting their needs and actively seeking feedback to improve own quality of service provision
  • Demonstrate personal drive and a positive regard for the reputation and aim of the business
  • Act credibly and with integrity on all matters that affect financial performance
  • Take an interest in the position of the business within the wider industry
  • Take a positive interest in customers, actively listening or taking due care to understand written or on-line communications and respond appropriately
  • Pro-actively seek ways of enhancing sales whilst being sensitive to the needs of the customer and encourage team members to do the same
  • Confidently demonstrate a belief in the products and services the business offers
  • Uphold and personally demonstrate a positive brand and business reputation at all times
  • Make recommendations for merchandising as necessary to enhance sales and customer satisfaction
  • Embrace the use of technology, use it responsibly and take an interest in new developments, for example in social media, that could support the business
  • Work with integrity in an honest and trustworthy manner putting personal safety and that of others first
  • Demonstrate personal commitment to minimising the effect of work activities on the environment and make recommendations for improvement if identified

Career Progression

After successful completion of the Retailer Apprenticeship,  you can progress onto roles such as:

  • Retail Team Leader Level 3 Apprenticeship
  • Retail Manager Level 4 Apprenticeship
  • Supervisor
  • Shop Manager
  • Regional Manager

What Support Do Learners Receive?

Online Learning
Our programme is developed with a blended approach giving apprentices support in both the workplace alongside online learning resources to support their
Apprentices are provided with their own unique portal they can access to upload their work and receive feedback from their assessor.
Access to a vast amount of learning support materials that can be accessed at any time so they can make the most of their face to face training.
Dedicated Tutor Support
RM Training assessors support apprentices throughout the programme.
We will provide a single point of contact for any questions or help your apprentice needs.
Help apprentices to build their portfolio as the programme progresses.
Meet apprentices and their managers regularly in the workplace to check their progress and provide support where required.

Contact Us!
If you would like more information about apprenticeships or how to become an apprentice employer, get in touch below or by phone on 01702 782001