Customer Service Practitioner Level 2 Apprenticeship
About The Course
This qualification will teach learners a range of practical skills that are transferable to almost any role. They will build these skills in a real-world customer service environment.
Job roles within this sector which are supported by this qualification could include:
- Customer Service Team Member
- Customer Service Advisor
- Receptionist / Front Of House
- Contact Centre Agent
- Customer Account Assistant
- Customer Relationship Assistant
To qualify for an apprenticeship course, the following criteria must be met:
- Be aged 16+ at the time of enrolment
- Be a citizen of the UK or European Economic Area (EEA), or have lived in the UK or EEA for the past three consecutive years
- Be in full-time employment, working a minimum of 30 hours per week
- Not already hold a qualification at level 4/ foundation degree/HNC or above in the same area that you wish to study
- Be employed within a job role in which your day to day responsibilities support the knowledge, skills and behaviours
Knowing your customers
- Understand who customers are.
- Understand the difference between internal and external customers.
- Understand the different needs and priorities of your customers and the best way to manage their expectations, recognising and knowing how to adapt style to be highly effective.
Understanding the organisation
- Know the purpose of the business and what ‘brand promise’ means
- Know your organisation’s core values and how they link to the service culture.
- Know the internal policies and procedures, including any complaints processes and digital media policies that are relevant to you and your organisation.
Meeting regulations and legislation
- Know the appropriate legislation and regulatory requirements that affect your business.
- Know your responsibility in relation to this and how to apply it when delivering service.
Systems and resources
- Know how to use systems, equipment and technology to meet the needs of your customers.
- Understand types of measurement and evaluation tools available to monitor customer service levels.
Your role and responsibility
- Understand your role and responsibility within your organisation and the impact of your actions on others.
- Know the targets and goals you need to deliver against.
- Understand how establishing the facts enable you to create a customer focused experience and appropriate response.
- Understand how to build trust with a customer and why this is important.
Product and service knowledge
- Understand the products or services that are available from your organisation and keep up-to-date
- Use a range of questioning skills, including listening and responding in a way that builds rapport, determines customer needs and expectations and achieves positive engagement and delivery.
- Depending on your job role and work environment:
- Use appropriate verbal and non-verbal communication skills, along with summarising language during face-to-face communications; and/or
- Use appropriate communication skills, along with reinforcement techniques (to confirm understanding) during non-facing customer interactions.
- Use an appropriate ‘tone of voice’ in all communications, including written and digital, that reflect the organisation’s brand.
- Provide clear explanations and offer options in order to help customers make choices that are mutually beneficial to both the customer and your organisation.
- Be able to organise yourself, prioritise your own workload/activity and work to meet deadlines.
Dealing with customer conflict and challenge
- Demonstrate patience and calmness.
- Show you understand the customer’s point of view.
- Use appropriate sign-posting or resolution to meet your customers needs and manage expectations.
- Maintain informative communication during service recovery.
- Take ownership for keeping your service knowledge and skills up-to-date.
- Consider personal goals and propose development that would help achieve them.
Being open to feedback
- Act on and seek feedback from others to develop or maintain personal service skills and knowledge.
- Frequently and consistently communicate and work with others in the interest of helping customers efficiently.
- Share personal learning and case studies with others, presenting recommendations, and improvement to support good practice.
Equality – treating all customers as individuals
- Treat customers as individuals to provide a personalised customer service experience.
- Uphold the organisations core values and service culture through your actions.
Presentation – dress code, professional language
- Demonstrate personal pride in the job through appropriate dress and positive and confident language.
“Right first time”
- Use communication behaviours that establish clearly what each customer requires and manage their expectations.
- Take ownership from the first contact and then take responsibility for fulfilling your promise.
After successful completion of the Customer Service Practitioner Apprenticeship, you can progress onto roles such as:
- Customer Service Specialist Level 3 Apprenticeship
- Team Leader
- Customer Services Manager
- Customer Support Representative
- Customer Service Quality Assurance
What Support Do Learners Receive?
Our programme is developed with a blended approach giving apprentices support in both the workplace alongside online learning resources to support their
Apprentices are provided with their own unique portal they can access to upload their work and receive feedback from their assessor.
Access to a vast amount of learning support materials that can be accessed at any time so they can make the most of their face to face training.
Dedicated Tutor Support
RM Training assessors support apprentices throughout the programme.
We will provide a single point of contact for any questions or help your apprentice needs.
Help apprentices to build their portfolio as the programme progresses.
Meet apprentices and their managers regularly in the workplace to check their progress and provide support where required.